Keywords = زائر

Research Projects in the Area of Travel Satisfaction: A Meta Analysis

Volume 6, 3-4, Summer 2013, Pages 27-44

Hossein Akbari, Arash Ghahreman, Mohammad Mazhari

Abstract The degree of satisfaction is of interest to the travel agencies as well as the travelers, as far as travel services are concerned. Preparing a successful trip requires that a given agency or person spends money and conducts careful planning. Thus to the service providers it is important to know what kind of output these efforts bring about for the users. Here, in order to investigate travel satisfaction, Meta-analysis was used. Meta-analysis, as a method, can measure the subject especially when the cases (research projects) are numerous. In this analysis, 70 research Projects (out of which 16 cases were finally chosen) were studied. The utilized statistics are standard means and weight means. In sociology of consumption, accepting a tourist as a customer – who pays money for touristic services – is a framework. The overall results indicated that satisfaction concerning health and food issues stand at the lowest and satisfaction concerning the co-travelers stands at the highest level.

Development Strategies for Leisure Time of Pilgrims Case of Mashhad City

Volume 6, 3-4, Summer 2013, Pages 63-86

Mohammad Ghasemi, Salman Hayati, Mehdi Kazemi, Mohsen Hejazi

Abstract The way to pass leisure time as a social phenomenon in the metropolitan city of Mashhad, the holy tomb of Imam Reza (AS) regarding its international sanctity and significance is among the issues that requires a specific attitude for strategy formulation and planning. This study aims to prioritize development strategies of passing leisure time in the Mashhad metropolitan city. The research method is both descriptive and analytical with a deductive nature derived from a systemic attitude. Data collection method is documentary-library and survey which 50 questionnaires (experts) have been used with Delphi method. The tool used in this study is that of SWOT technique. It has been figured out in this study that regarding the leisure time in the Mashhad metropolitan city, the overriding issue is strengths and weaknesses. The results obtained in this study indicate that Mashhad metropolitan city has been positioned on an aggressive basis which shows that Mashhad metropolitan city should use its own strengths and weaknesses to eliminate weaknesses and threats. Also, the strategy for improving infrastructure performance of current passing leisure time and creating physical and spiritual atmosphere appropriate for pilgrimage culture has been assigned the first priority among the aggressive strategies.