Research Projects in the Area of Travel Satisfaction: A Meta Analysis
Volume 6, 3-4, Summer 2013, Pages 27-44
Hossein Akbari, Arash Ghahreman, Mohammad Mazhari
Abstract The degree of satisfaction is of interest to the travel agencies as well as the travelers, as far as travel services are concerned. Preparing a successful trip requires that a given agency or person spends money and conducts careful planning. Thus to the service providers it is important to know what kind of output these efforts bring about for the users. Here, in order to investigate travel satisfaction, Meta-analysis was used. Meta-analysis, as a method, can measure the subject especially when the cases (research projects) are numerous. In this analysis, 70 research Projects (out of which 16 cases were finally chosen) were studied. The utilized statistics are standard means and weight means. In sociology of consumption, accepting a tourist as a customer – who pays money for touristic services – is a framework. The overall results indicated that satisfaction concerning health and food issues stand at the lowest and satisfaction concerning the co-travelers stands at the highest level.